Careful where you go with your submarine!

A submarine accident in the street of Milan

We all know about the monstrosities that populate the sewers...mutants, crocodiles, vampires and all the golden fish that have been flushed and are now looking for revenge. But a submarine lost in the underground tunnels that crushes on the surface of Via Mercati, in Milan, is.....Brilliant!

I am not the kind of guy that likes calamities or misfortunes, but you must agree that the Milan-based advertising agency M&C SAATCHI did a good job for the two insurance companies Europ Assistance and Genertel and their project Life park protection store. 

Yes, it is a publicity stunt, what else could it be?

The crazy idea behind this advert comes from the Hydrographic composition underneath the streets of Milan. A real water network of streams, rivers and canals seemed to be the cause  that brought the Submarine "# L1f3" in the "right" place for the spotlights.

In conclusion, M&C SAATCHI managed to create a nice buzz!

Honda "Hands": The Power of Dreams

                      Honda "Hands": The Power of Dreams

      I must say, what a great Idea! 

Honda brings us through its history using a creative and unique advert that shows how far Honda's Dreams have taken the company.

"Let's see what curiosity can do" says the mysterious voice behind the two hands. Magic, magic is what curiosity can do; With the curiosity of a child that plays with simple objects, like some Lego or a "nut", objects take shape and became great inventions.

Honda shows how this "Geppetto" of engineering gives life to his creations, and one after another they unfold, evolve in something greater. Everything evolves moving towards the future, a future that you can not restrain, a future driven by the "power of dreams".