A submarine accident in the street of Milan
We all know about the monstrosities that populate the sewers...mutants, crocodiles, vampires and all the golden fish that have been flushed and are now looking for revenge. But a submarine lost in the underground tunnels that crushes on the surface of Via Mercati, in Milan, is.....Brilliant!
I am not the kind of guy that likes calamities or misfortunes, but you must agree that the Milan-based advertising agency M&C SAATCHI did a good job for the two insurance companies Europ Assistance and Genertel and their project Life park protection store.
Yes, it is a publicity stunt, what else could it be?
The crazy idea behind this advert comes from the Hydrographic composition underneath the streets of Milan. A real water network of streams, rivers and canals seemed to be the cause that brought the Submarine "# L1f3" in the "right" place for the spotlights.
Yes, it is a publicity stunt, what else could it be?
The crazy idea behind this advert comes from the Hydrographic composition underneath the streets of Milan. A real water network of streams, rivers and canals seemed to be the cause that brought the Submarine "# L1f3" in the "right" place for the spotlights.
No comments:
Post a Comment