"What The Internet Thinks About Women" UN ad campaign

UN Women powerful message

UN Women have released an earth shaking series of advertisements portraying four women with their mouths covered with some auto-complete suggestion offered by Google’s search engine. The World famous engine is use to reveal the sadly prevalence of sexism and discrimination against woman, on the web.

Memac Ogilvy & Mather Dubai, is the Advertising agency behind this powerful campaign.

The idea developed places the text of the Google searches over the mouths of women portraits, as if to silence their voices. 

“When we came across these searches, we were shocked by how negative they were and decided we had to do something with them,” says Christopher Hunt, Art Director of the creative team.

 “The ads are shocking because they show just how far we still have to go to achieve gender equality. They are a wake up call, and we hope that the message will travel far,” adds Kareem Shuhaibar, copy writer.

  

For UN Women, the searches confirm the urgent need to continue making the case for women’s rights, empowerment and equality, a cause the organization is pursuing around the world. UN Women is heartened by the initial strong reaction to the ads and hopes they will spark constructive dialogue globally.   

Sources: unwomen.org

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