Territorio de Zaguates: Unique Breeds
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Territorio de Zaguates(Territory of the Street Dogs) is a paradise for dogs in Costa Rica.
What is Territorio de Zaguates?
It is an organisation that dedicates itself to the rescue dogs that unfortunately have abandoned. Despite the great job this organisation is doing, they have been facing a sad problem, Mix Bread Dogs adoptions are few, as people prefer Pure Breed Dogs. To solve this problem that is affliction millions of shelters, Territorio de Zaguates came up with a brilliant idea: Unique Breeds.
The idea is simple but effective; The organisation's idea is that mix breed dogs are unique and they have their own breed. Canine experts have scientifically proved that some dogs have peculiar characteristic that cannot be found in any other breed. This aspect makes the dogs special, unique and changed people's perception about the value of these beautiful animals.
That's the case of the Chubby-Tailed German Dobernauzer, an unique breed that only exists in Costa Rica.
Or the Alaskan Collie FluffyTerrier, one of the most liked dogs on Territorio de Zaguates's facebook page.
Now these Mutts are getting noticed and people understand that the value of a dogs goes well beyond the price tag they have. They unexpected fame derived from this great idea leaded to the creation dog shows, art exhibition and so on.
After 45 days of promotional campaign the results where incredible.
Source:
Advertising Agency: GarnierBBDO, San José, Costa Rica
Love that idea, now they seem to be even more attractive than simple Pure Breed Dogs! Brilliant!
ReplyDeleteI agree. This helps street dogs to have finally a family and home even if are not expensive breeds. Thanks for you comment
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